How do we measure the performance of our content? Last night , one of my friend asked me this question, & i was also struggling to tell him best metrics for Content Analysis. Few of my thought, I wanna share with you all on my this post.
Successful Metrics for Content Marketing
- How many peoples are reading & downloading my content?
- From which channel they are coming to my content?
- How frequently they are coming and how in-depth is their consumption?
- Which content are being shared?
- What type of content are being shared?
- Who is sharing my content?
- In which platform , They are sharing my content?
- From my content, how many peoples are coming to my contact us page?
- How many leads are generated from my content?
- How is my content creating sales funnel that is Content > Download > Fill the Form(Generate Lead) > Sale or Driving Revenue